WELCOME TO
Pirts Spirit provides products, immersive experiences, education, and consulting rooted in the authentic traditions of Latvian Pirts, Aufguss, aromatherapy, folklore, and mythology.
Founded by Benoit De Bock, the company’s mission is to reconnect people with nature and the wisdom of the trees, while building community, fostering respect for natural products, and honoring the ancient traditions of sweat bathing. At the heart of every offering lies the philosophy of the four elements - Air, Fire, Water, and Earth -which guide the design of the experiences, treatments, and product lines.
Pirts spirit also consults some of the world’s leading wellness centers, helping them refine their guest journeys, select the right products, build authentic experience programs, and train their staff to deliver rituals with intention, authenticity and meaning.
What is latvian pirts?
Latvian Pirts is a sacred space for cleansing the body, mind, and spirit. While "Pirts" might translate as "sauna," its experience is incomparable to the traditional sauna you might think of.
Latvian Pirts is an ancient cultural and historical bathing tradition that dates back long before modern medicine, playing a crucial role in traditional Latvian healing practices.
Heat and humidity are created by pouring hot water over stones heated by a wood-burning stove, releasing the natural healing properties (negative ions) of wild foraged plants and herbs. The ritual includes manual bodywork, whisking, massages, herbal scrubs, aromatherapy and hydrotherapy with hot/cold water contrast.
Pirts is an essential part of Latvian life, holding deep ceremonial value and is used for marking significant life milestones.
MISSION
-
Promote
To promote and share the Pirts experience and Latvian wisdom with all
-
Educate
To educate about Latvian Pirts and train indiviuals to give the treatments
-
Nature
To connect more individuals with the forest, herbs and the healing power of nature
-
Support
To support the production of natural products made by craftsmen in Latvia
-
Community
To create a community of Pirts Spirts who share our mission and values
VALUES
-
Quality
To ensure that the Latvian treatments are delivered with the appropriate knowledge, respect, and care
-
Nature
Teaching the importance of respecting nature and using natural resources in Pirts with love and care.
-
Togetherness
Sharing knowledge, bringing people together from all over the world and supporting each other to learn
Collaborations
Pirts Spirit currently supports the education, product supply and/or consultancy to over 20 spas across 9 countries, promoting the healing power of nature and inspiring them with the power of Latvian Pirts and traditions.
As we continue to expand, we welcome new wellness centres to join our journey and to help spread the Pirts Spirit worldwide.